Meta leads arrive pre-sorted by the ad they clicked. Website visitors arrive unknown: they want studio information before they will hand over their details. So the funnel needs three moves: a public page that entices without emptying the tank, a form that quietly sorts who they are, and a post-enquiry page that pays the form off instantly, goes deeper, and books the call.
Every piece of content gets a rung: public builds belief, post-form makes it real, the call closes with the numbers. Nothing is repeated, nothing is given away early, and every step teaches the CRM something true.
The brand, the proof of scale, real founders, the path. Enough to make owning a REVL feel real and within reach: never the mechanics of how.
The three formats, what building one includes, territory, the partnership, the objection deck. Framed by what they told us on the form.
Real unit economics, break-even ranges, territory specifics, the disclosure document. Human, matched to their category, nothing left generic.
One funnel serves both traffic types. Paid leads skip ahead with the category already known from the ad. Organic visitors get sorted by the form. Both land on the same post-enquiry experience, and every touch feeds the one central record.
Google, socials, a member telling a mate, or a Meta ad. No avatar split needed in the ads.
Brand, proof, founders like them, the path, the promise of what enquiring unlocks.
Their existing fields, one reworded question. Friction repositioned as personalisation.
The built page: formats, numbers context, partnership, objection deck, calendar booking.
Category picks the email track. The score sets cadence and surfaces hot leads to sales.
Seven beats. Everything on this page is already public: their own site or the deck's headline numbers. The craft is in the order, and in beat six, where the page names what the form unlocks.
"A new era of functional fitness. Own what you love." Their existing positioning, their real photography. One CTA scrolling to the form. No numbers in the hero: belief first.
70+ territories, 7 countries, 10,000+ members, +84% average studio revenue growth YoY. Scale proof costs nothing to give away and does the heavy lifting for credibility.
Their three pillars stay: global brand recognition, state-of-the-art fit-outs, franchising smarter (quality over quantity). Each gets two sentences. The full training system, programming IP and ops detail stay behind the form.
Three cards, three real owners: the coach who went out on her own, the career changer who left the desk, the investor building a portfolio. Their real testimonials (Tom, Bec, Tyler) mapped one per archetype.
The five steps (enquire, apply, secure, sign, launch) plus a one-line support snapshot: "a team behind every studio: expansion, training, marketing, finance." Timeline stays public: 9 to 14 months from signing, it is already on their FAQ.
"Enquire and we will build your briefing: the three studio formats compared, what building a REVL includes, territory availability in your state, and the numbers walked through." Then the form, right there, not on another page.
Their five public FAQs stay, including the investment range. Publishing the range qualifies capital before the call and matches what they already do. Unit economics and break-even remain call-only, disclosure-document territory.
No ads split by avatar means the form carries the sorting. The trick is that the lead must never feel sorted: every question is framed as tailoring their briefing, and every answer quietly sets a workflow. Their existing Gravity Form fields all survive; one question is reworded. Presented to REVL as a recommendation, not a live edit.
| Field | What the lead sees | What the system does |
|---|---|---|
| Name, email, phone | Standard contact details. | Identity. Email is matched server-side to the member list: sets the member flag (warm opener, brand sell skipped) without ever asking "are you a member". |
| Which best describes you? I coach or work in fitness and want my own studio → OperatorI'm not from fitness, but I want to own one → EscapeeI want to invest, with a manager running it → InvestorJust exploring → category-light nurture | "So we build your briefing around what matters to you." Three self-descriptions they just saw as founder cards one scroll earlier. | Sets the category, once, honestly. Picks the email track, the post-form page fill, and the sales talking points. The single most valuable field on the form. |
| Which opportunity interests you? Open newConvert my studioBuy existing | Practical: what kind of project are we talking about. | Pins subcategory where it is implied: convert pins the Operator/converter, buy + Investor pins the acquisition investor. Routes conversion leads to the "Transform your business" track. |
| Capital range 0–100k100–300k300–500k500k+ | "So we talk about the right studio format." | Ranking + routing. Below the entry band: a longer nurture, not a rejection. 500k+ with Investor hints multi-unit: flags the portfolio investor conversation. |
| Timeline 6–12 months1–2 years2–5 yearsPassive | "So we pace this to you." | Seeds the cadence tier: active-now enters fast nurture, 2–5 years enters slow, passive starts on the house list. Nobody gets hammered, nobody gets forgotten. |
| Preferred state / region | "So we check territory availability near you." | Territory routing, and the post-form page opens its territory explorer on their state. The named reward starts paying off immediately. |
| Visited a REVL studio? YesNo | Simple yes/no. | Warmth signal. Yes + member match: skip the brand sell entirely. No: the post-form page leads with the feeling film and a visit invitation. |
This page is already built and live (the franchise experience). The concept slots it into the funnel as the thank-you destination and sharpens its opening so it visibly pays off the form. Where their current thank-you page says "we'll be in touch" plus a Calendly embed, this one delivers the briefing it promised, reads the room, and books the call.
"Your briefing is ready" beats "thanks for your enquiry". A short strip echoes what they told us: "Owner-operator · NSW · opening within 12 months", then hands into the experience. The lead sees the form did something. That trust is what makes the next form question in the journey (the call booking) feel worth answering too.
The gate promised formats, build inclusions, territory and the numbers walked through. All four are already sections on the built page. The territory explorer opening on their form-declared state is the moment the personalisation promise lands visibly.
The objection deck ("open the one that sounds like you"), the configurator (one studio or a portfolio, run it yourself or manager), and the "which is you" cards each answer a real question the lead has, and each tap pins the subcategory honestly. The sensor scores dwell, video depth, replays and return visits into the central record.
The booking modal (day, slot, details, locked in) replaces the passive Calendly embed with the same function in brand. The slot lands in the CRM with everything else, and the confirmation echoes it back with the invite promise.
The complete inventory across their site, the deck and the built experience, and where each piece lives. If it is on two rungs, it is a tease on the first and the full version on the second.
| Content | Public | Post-form | Call only | Source |
|---|---|---|---|---|
| Brand story, "new era" positioning | warm skip for members | their site | ||
| Scale proof (70+, 7 countries, 10k+, +84%) | their site · deck p.11 | |||
| The difference (brand, fit-outs, smarter) | their site | |||
| Owner testimonials as three archetypes | category story film | their site · new arrangement | ||
| 5-step path + 9–14 month timeline | their site | |||
| Public FAQ incl. investment range | their site | |||
| Three formats compared (Concept / Signature / Flagship) | named only | deck p.13 · built | ||
| What building a REVL includes | named only | their FAQ · built | ||
| Territory explorer, availability by state | named only | specifics | built | |
| The numbers, walked through (film) | built · placeholder film | |||
| Four support pillars + Academy depth | one line | deck · built | ||
| Objection deck + "which is you" taps | built | |||
| Discovery-call calendar | built · mirrors their Calendly | |||
| Unit economics, break-even, disclosure document | flagged as call-only | compliance: never on a page |
Funnel concept · internal · sources: revltraining.com.au, franchise deck, locked spec 2026-06-30